Our Eighth Annual Carry Awards are here! The time where we all gather together to celebrate the best the industry has to offer, across 14 catagories. Giving truly great gear the accolades it merits.
Over the past week I have spent multiple nights on the streets of Atlanta covering the protests/riots.
I have been tear gassed, hit with water bottles, threatened by members of the crowd and managed to stay safe and sound amongst all of this. I want to share with you some of the gear that I carry, what I do to stay safe, and what I’ve witnessed first-hand – because there’s a lot of good and hope happening too.
One of the most important points I would like to address before going on is the violence taking place. The VAST majority of the people attending these protests are there for the sole reason of making their voices heard, as is their Constitutional right.
I have personally seen and photographed multiple individuals attempting to incite chaos forcibly removed by protesters.
(ANTIFA Member removed from protest)
We must continue to support our fellow Americans who wish to have their voice heard, as that is a right we are all granted no matter the color of our skin or political ideology.
What I Carry
Nikon D750 w/spare battery and Really Right Stuff L Bracket – I have shot with a D750 for a couple years now, it provides a great combo of size/weight while still having very impressive autofocus. The L bracket stays on as it provides additional protection the camera and is quick to go on the tripod in my car if the need arises for long exposure shots.
Sigma Art 50 1.4 – I bring one lens and one camera, in the past covering similar events I carried multiple cameras, lenses, flashes etc. I have found due to the hectic nature of these protests being as light and mobile as possible is more beneficial than additional camera gear. I prefer this lens as 50mm can handle everything from portraits to wide shots of the city if I back up enough.
iPhone XR w/ battery bank and charger – Pretty simple, I bring a backup battery as I will occasionally livestream the events and want to avoid being stuck with a dead phone.
Griffin Pocket Tool – This is part of my EDC, the Griffin pocket tool comes in handy for a variety of tasks and helps keep my keys sunk deep in my pockets.
DPx Gear Urban Hest – Not only is this knife a part of my daily EDC, but I consider it to be one of the most crucial pieces of gear I bring with me due to the inspiration it provides. The DPx line of knives are designed and produced by my number one role model in the world of photojournalism, Robert Young Pelton. The conversations I have had with Robert along with his work and stories have been the primary inspiration behind my pursuit of photojournalism both here in the USA and abroad.
Streamlight ProTac 2L – Always good to have a light when darkness falls, I like this one as it is small and cheap, I tend to lose flashlights so the price point is important to me.
SKD PIG Brigandine with AR500 plates – While I am not too worried about being shot at these protests, this carrier not only provides an easy way for me to stand out from the crowd as a member of the press, but also allows quick access to the IFAK mentioned below. This carrier was purchased for use at the gym, but has been pressed into service here due to having it on hand. In the future I plan to upgrade to a Velocity Systems package that will be lighter weight and provide better protection.
HSGI IFAK – I keep this on my chest, it has the usual supplies in it. CAT, gloves, quick clot etc. I bring it not only for my safety, but incase I need to help anyone else.
Oakley Tombstones – Eye protection is good to have as these protests have included everything from flying rebar to rubber bullets. I can’t take good photos if I am blind.
Mestel gasmask – This is for handling the tear gas, it gets the job done.
Surgical mask – Because Corona.
Team Wendy Exfil Carbon Fiber Helmet – This helmet is incredibly comfortable, offers “bump” protection and due to its carbon fiber composition is very lightweight. With the various rocks, bottles, rebar, tear gas canisters etc. flying around covering your noggin is a wise idea.
Press badge – It might surprise you to learn that press credentials are non-existent in public spaces. The credentials you see many wear come from the agency or company they work for, I have those, but they are essentially meaningless. The City of Atlanta, Atlanta Police Department etc. do not issue “press credentials” as press is already issued credentials at a national level via the United States Constitution.
Wallet with ID and emergency contact – Wallet is a pretty simple accessory, but I wanted to mention it as it contains emergency contact information incase something were to happen to me. This is a smart idea in situations like this due to the volume of people emergency personal might end up dealing with.
Water – One of the most important items to have on hand, I am on my feet for hours at a time in 80 degree plus weather, staying hydrated is a must.
Salomon X Ultra 3s w/ Darn Tough socks – As mentioned with water, you are on your feet a lot, comfortable shoes are needed. These Salomons provide a great mix of ankle support, traction and ability to run when the stampedes start. I pair them with Darn Tough socks as they tend to last forever and are very comfortable.
TruSpec 24/7 Series pants – I have many pairs of these pants, they provide plenty of pockets for carrying the various items I have mentioned and hold up well to any abuse you can throw at them. They are local to me too, so that’s another reason I support their brand.
Mean Gene Leather belt – This is my EDC belt, it is stiff and accommodating to any additional weight you might add to it.
Nike or Under Armor golf shirt – Looks halfway professional, breathes incredibly well and the collar helps keep the sun off my neck.
Tips for staying safe
No matter what you bring to a protest like this, your brain is the most important asset. Press often end up between law enforcement and protesters which puts you in a risky position. You are trying to balance staying out of the way of LEO, while still documenting the situation as best you can. Using your brain to stay aware of the situation you are in is a good way to avoid being run over by police or attacked by violent members of the crowd.
When dealing with law enforcement it is best to listen to anything they tell you, now is not the time to argue with them about “freedom of press” unless you want to finish that conversation in zip ties.
When it comes to the protesters, the large majority of the people attending these protests are there for the sole reason of peacefully protesting. The primary objector you will run into are those who are scared of the press capturing their faces in photos, these situations are easy to de-escalate. I simply point out the 20+ government cameras mounted around the surrounding areas, mention the government drones flying overhead and point out a few of the law enforcement photographers on nearby buildings/parking decks. Once the protesters realize that you are not playing a part in government surveillance they tend to calm down.
If confronted with a protester that turns violent (I have not), my plan is to do everything I can to escape and evade the situation.
There’s hope on the streets
While the general outlook on these protests has been bleak, I believe it is important to focus on the positive interactions taking place, as I saw many.
One of my favorite photos I captured shows Command Sgt. Maj. Roy Marchert of the Georgia Army National Guard speaking with a protester about their common love for music.
This wasn’t a cherry-picked moment either, the examples of peace and hope were endless at the protests.
Here we see a protester saying goodnight to a member of the Atlanta Police Department moments before curfew sets in.
Whether you are viewing these photos, protesting or standing on the front lines as a law enforcement officer or member of our military I would encourage you to look at those around you as people just like you.
Jocko Willink drove this point home in a recent video addressing both protesters and law enforcement. “Please please remember the same thing, that you are looking at a person, a person like you, a person with a family, a person with aspirations, a person with hope, a person with pain and sadness and joy and misery, a person with hate and a person with love. A person like you.”
This guest post was written by Luke Crawford.
If you wish to view some of his photos, feel free to follow him on Instagram @L_Craw or Facebook.
Our annual carry industry forecasts for 2021 are here, and this year we’re incredibly excited to be presenting the report in partnership with Carryology. For those who missed last year’s report, The Soft Serve Forecast shares our insights on the things, ideas and people that are changing the carry industry, followed by a look at the design trends that will be influencing the coming year’s releases.
For a quick cheat sheet, we’ve pulled together a selection of key topics.
Or click this link to find the free download of the full 40-page report.
CIRCULARITY
If the past year is any indication, sustainability efforts from brands will increasingly be aimed at the development of a circular supply chain. After partnering with fabric company Spinnova to develop a circular yarn made from natural fibers, Bergans launched their collection through a subscription model. Instead of buying a bag, customers buy a subscription to use a bag.
2020 will see the release of the first-ever pair of circular jeans, thanks to the Ellen MacArthur Foundation’s Jeans Redesign project. The project worked with thirty major brands, manufacturers and fabric mills to develop a set of guidelines tackling issues such as waste, pollution, and the use of harmful practices.
In 2019 both adidas UK and John Lewis partnered with the social enterprise Stuffstr to introduce a buyback system into their e-commerce platform. Stuffstr allows customers to sell their unwanted garments back to the brand in exchange for store credit. Stuffstr estimates that the “re-commerce” market will double over the next five years.
The travel industry has shared a more unfortunate relationship with the global pandemic than any other industry. First, it inadvertently aided the global spread, then it became one of the hardest hit economically. The U.S. Travel Association predicted an April loss of $910 billion in travel-related economic output in the US alone. Predictions on when international travel might resume range from ten months to two years. In the short term, international borders will remain closed long after social distancing measures are eased, meaning a surge in domestic holidays.
While it is expected that lockdown cabin fever will spur an explosion of travel, the COVID-19 pandemic has also created a growing interest in “safe” travel. Holiday planners are looking for destinations that are closer to home, remote or feel secure. Google trends saw a huge spike in searches for safe travel destinations at the start of 2020, a trend that is set to continue into 2021. It is foreseeable that this shift toward car-based travel options as well as camping and hiking will bring an increased demand for non-wheeled luggage, outdoor carry goods and that perfect weekend duffel.
A. Van Travel – photo by Johannes Hofmann
B. Cabin in the forest – photo by Edoardo Busti
C. Pack and blanket – photo by Oriol Pascual
WORKPLACE vs WORKSPACE
As a new generation of talent moves into the workforce, the ‘office’ is shifting from being simply a place to work, into a vessel for collaboration. Business leaders are updating the workplace with new types of workspaces that allow employees to choose their surroundings based on task, schedule or convenience.
New environments are now tailored to accomplish specific tasks, such as sound-proof phone booths, informal meeting rooms and quiet pods. And with no fixed workstation there is greater emphasis on portable organization solutions for office hardware and accessories that allow employees to best make use of these spaces.
“We’re moving towards activity-based workspaces which offer employees the freedom and flexibility to choose between different workspaces, each designed for a specific activity.” Lily Stanger, Design Lead at Mindspace.
As the workplace evolves, so do management tools. Sensors and tracking technology, such as Euclid, as used by WeWork, help analyse how workers utilize each space – so they can be adjusted for efficiency.
Abrupt rectangular designs, often with perfect symmetrical silhouettes, are taking sharp minimalism to the extreme. The versatile shape works across categories, from work to outdoor.
In a similar vein to crossover backpacks, messenger briefcases bring an element of rugged utility to the office setting. The flapped main opening adds waterproofing, which if combined with a substantial shoulder strap makes for a bike-friendly commute option. A combination of premium materials and chunky buckles helps to accentuate the contrast between outdoors and office.
A groundswell of efficient luggage systems is being spurred on by converging work/life shifts, such as digital nomad culture and bleisure travel. This evolution of the “one-bag travel” notion is focused on improving the versatility of your luggage to adapt to different tasks and destinations.
Custom hardware has moved past simply adding a logo. The opportunity to create a collection defining hardware has never been easier. All materials and processes are welcome, with CNC and water-jet cut alloys leading the pack. Existing styles can be given a second life with new functionality as well as seasonal treatments on the hardware itself.
Dyneema (formerly known as Cuben Fiber) is lauded as the world’s strongest fiber. A material known for its crunched-paper-like aesthetic, incredible strength-to-weight ratio and weatherproofness. And when it’s implemented well in a bag, the results are undeniable.
So we’ve gone through and selected our favorite Dyneema bags right now…
When venturing in the outdoors you want easy access to small essentials, with a reduced risk of losing them while you’re exploring. So UNJOE Gear designed the Snap Sacoche to meet this goal. The bag offers five pockets to securely store a variety of items while keeping them accessible on the go. Of course, there’s no reason it can’t accompany you on urban adventures too. The bag is handcrafted in Japan with an attractive blend of materials including X-Pac VX07 and 2.92 oz hybrid Dyneema® Composite Fabric. But take note, these sell out super fast, so make sure to stalk UNJOE’s instagram for updates!
The F/CE. Cuben Fiber Sacoche M offers is simple, transparent and a fine piece of streetwear. A useful pick for smaller loads, the bag features front quick-access pockets for frequently used gear. Weather-resistant zippers complement its practical, highly weather-resistant design. Plus with a removable strap, it doubles as a convenient pouch too.
If super-clean style and customized design pique your interest, the chances are pretty high you’ll dig the dyborg Dyneema Fanny Pack. The bag is made to order in Hamburg and can be customized across features such as buckle orientation and hardware (Fidlock Snap Buckles or AustriAlpin Cobra buckles). Additionally, even more personal customizations are possible such as different fabric weights and colors, Velcro patches and more if you have particular ideas in mind. The bag is constructed with taped seams, water-resistant YKK AquaGuard zippers, and a hybrid Dyneema Composite Fabric. The front and rear external pockets are handy for storing smaller items and the bag can be worn cross-body or around the waist depending on your preferences.
Forming part of DSPTCH’s experimental RND line, the Unit Sling Pouch offers compact everyday carry for your daily or travel essentials. Two zippered compartments organize your gear, while the quick-adjust shoulder strap is removable if desired. The bag is made in the USA with a weatherproof blend of Dyneema Composite Fabric (available in a range of colorways), a 410D Nylon Packcloth lining with a DWR coating, and weather-resistant YKK zippers. And it’s backed by a lifetime guarantee for added peace of mind.
DSPTCH offers up a limited edition take on their Slingpack decked out in stealthy black Dyneema Composite Fabric. Built for the long haul, the bag is crafted in the USA and comes with a lifetime warranty. You’ll find a variety of organization options including padded storage for a slim 16″ laptop and a discreet pocket for valuables.
Hyperlite Mountain Gear serves up their signature lightweight carry with added organization in their Daybreak Daypack. The 17L pack weighs 1.27 lbs (577g) and is made in the USA with a 150-denier Dyneema Composite hybrid material. Exterior pockets, shock cord, and tool attachment points organize your gear for trips into the outdoors or overnight travel. Two internal pockets provide additional organization, with a bright lining making gear more visible in the main compartment. And the pack includes a sternum strap and stowable hip belt for comfort and load stability on the go.
The Zpacks Duffel is a versatile and lightweight duffel that weighs just 8.1 ounces (230g). The duffel is made in the USA using a 3.1 oz/sqyd hybrid Dyneema® Composite Fabric with taped seams for added protection from the elements. Its wide opening offers super convenient access for packing and retrieving gear, with side pockets on either end providing useful organization for quick-access items. An adaptable grab-and-go hauler, it suits a range of uses from travel to trips to the gym or larger day-to-day loads.
If you remember, we teamed up with the inimitable Bedouin Foundry to create the Balian Sling from the ground up. It sold out in minutes. And to meet demand, Bedouin re-released it to stoke the masses. Handcrafted in England with a combination of Dyneema Composite Fabric and Italian vegetable-tanned leather, it’s built to withstand the daily grind and get better-looking with use. Simple. Timeless. Badass.
The DSPTCH Daypack is utility and urban all in one. The pack is made in the USA with a 5oz Dyneema Composite Fabric exterior (available in black or white) and DWR-coated 410D Nylon Packcloth lining. YKK AquaGuard zippers give welcome added protection from the elements too. The pack has a suspended 16″ laptop compartment and transitions smoothly from casual work to play environments as duty calls.
Paris-based vvworker brings the worlds of high-end fashion and urban performance together with this elegantly functional hybrid. Teaming up with designer Pauline Deltour, they created the limited-edition vvorker bag as a useful daily tool that also offers chic aesthetics. The bag can be carried as a backpack or tote and adapts to carrying everyday work essentials or switching to a night out or weekend day trip. The use of Dyneema and a near-seamless construction creates a durable, lightweight and highly weatherproof bag designed to be a timeless carry staple.
The Boston Bag M is part of rofmia’s Shift series, taking a classic silhouette and lifting it to new heights. Intentionally minimalist yet functional, the flexible bag is crafted in a small Japan boutique with Dyneema Composite Fabric and YKK AquaGuard zippers. It can be carried by hand or over the shoulder and features a quick-access pocket for keeping smaller items within reach.
Visually striking and luxurious, Bedouin Foundry’s reimagined Pequod pack is a definite head-turner. The original waxed canvas design gets a makeover in a beautiful contrast of Dyneema and Italian vegetable-tanned leather. Made in Somerset, England, the pack features a central zipper and exterior compression straps that double as carry handles or can be used to secure additional gear externally. And of course, Bedouin’s signature crank lining gives that added artistic flair to a pack that scores 10 in X-Factor!
rofmia’s revised Daypack V2 adds greater functionality and durability to the original. Made with 5.0 oz Dyneema Composite Fabric, it might just be the cleanest daypack on the market! And with separate, dedicated laptop storage it’s easy to get to tech whether you’re at work or navigating airport security. Another appealing piece from their Shift series, there’s no denying the price is premium, but the quality and work-play-travel versatility is too.
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In this month’s ‘Brands You Need to Know’ series, there was no question which community we needed to shine a light on – with the US and the world engulfed in protests against police brutality and overall inequality in the Black community, Black-owned carry brands are our focus.
And supporting Black-owned businesses – along with donating to causes directly – is an opportunity for us all to not only learn about great new brands but to use our dollars for good, to pour back into the Black community and show support.
So without further ado, here are 8 Black-owned brands that should be on your radar and that you can support today!
Mifland was created in 2011 by the brand’s founder and director Tobi Egberongbe, who has worked with big names including Lexus and New Balance. Tobi draws on a range of influences with Mifland, from photography and architecture to furniture and utilitarian design. But at the heart of each piece is a focus on taking the classic and timeless and making it bold with shape or color. You’ll find clean-lined rucksacks to lovely rounded duffels, both in striking leather tans or mixing palettes and uses splashes of paint. All while having a fine attention to detail and craft, with beautiful leather the star of the show.
The brand’s base is a studio warehouse in Atlanta, Georgia, with leathers sourced from Atlanta and New York. Most pieces are hand-cut and assembled, lending a uniqueness to each one. The personal stories and patinas that are captured in the leather are a big part of Mifland’s choice to focus on this material, not to mention creating goods that will stand up to a lifetime of use.
Kelvin Verrett, founder of Urban Survival Gear, has come a long way since his first Kickstarter project in 2015. While you may have come across his creations originally under the One2Ten brand, things really took off under Urban Survival Gear.
The brand offers CNC machined pens and EDC gear and garnered a loyal following across the pen scene with their TiScribe-Bolt. Now on version 2, the pen stands out from the crowd with its unique bolt mechanism that integrates the clip, bolt button, and bolt carrier in one for long-lasting durability. The brand is currently in the process of moving from California to Texas where they’re setting up a much bigger production facility. You can follow along with the process on Instagram, where you’ll come for the pens and stay for Kelvin’s engaging personality and infectious enthusiasm.
If anyone is going to appreciate a durably made bag – and call out those that aren’t – it’s bike messengers. Two Philadelphia-based bike messengers faced the problem of bags that just weren’t good enough and decided to do something about it. In 1998 Roland Burns and Ellie Lum joined forces to make their own bags, a small project that led to a full-time business thanks to the support and demand from bike messengers in Philadelphia and further afield too.
More than two decades in and R.E.Load is still going strong, handcrafting gear in-house in Philadelphia (fun fact: the R and E in the name stem from Roland and Ellie). You’ll find Roland hard at work crafting bags in Philly, while Ellie has relocated to Portland where she established Klum House Workshop but is still involved in developing gear for R.E.Load.
R.E.Load offers both standard and customizable bags, with a wide range of styles including hip bags, backpacks, messengers, saddle bags and more.
Not a lot of 15-year-olds figure out how to make shorts not just for themselves but for others in their school too. But short on funds and eager to create, Paskho founder and CEO Patrick Robinson found himself doing just that in 1981. Fast-forward to 2007 and Patrick had fostered that creative energy through a wealth of design experiences with the likes of Giorgio Armani, Paco Rabanne, and Gap as head of their global design team.
An experienced designer who realized something was missing, Patrick strove for sustainability in business practices, before forging his own brand with sustainability and freedom through clothing in mind. Patrick was inspired by the technical performance available in fitness, outdoor and adventure gear and wanted to bring that performance to Paskho (which means “passion” in Ancient Greek).
The brand offers designer travel clothing that lets you do more with less, blending technical performance and properties with timeless urban style. Pieces that can explore and move with you throughout the journey of life, from home to work, play, and travel.
Sustainability is a big part of the brand. In 2019, 43% of their design fabrics were reclaimed, while 57% were bluesign® fabrics. Other sustainable practices include the use of recycled paper shipping envelopes, reducing their carbon footprint wherever they can, and offsetting it where they can’t.
Stress reliever to fully-fledged business? Odin Leather Goods demonstrates what can be achieved with creativity, big dreams and hard work. The brand was founded in 2012 and is owned and operated by Odin and Rachelle Clack. But its origins begin in 2011, when Odin started crafting leather goods as a means of relieving stress while his first child was in hospital. A dining room table hobby flourished into a leather workshop based in Coppell, Texas, with a retail store located in The Colony, Texas.
Odin Leather Goods uses only the very best leather (from the likes of Horween) as their material of choice. And focus on clean, timeless pieces. Letting the leather be the hero, while nailing a modern Texan vibe with a little bit of attitude splashed in. Our favorite examples, see their ‘Tear of My Haters‘ drinking flask and Texas ‘Recycling’ T-Shirt. So good!
Bricks & Wood is a streetwear brand based in South Central, Los Angeles. And the man behind it is Kacey Lynch, a firm believer in creating a brand that goes beyond product to focus on authenticity, storytelling, and community.
Founded in 2014, the brand was run from Kacey’s grandmother’s house but has gone from strength to strength over the years. Bricks & Wood integrates a slew of influences and features, offering street-ready style with quality craftsmanship and versatile designs that can be worn by men and women alike. The brand refers to their offerings as “rarewear”, classic pieces with timeless style that you’ll hold onto for years, items that tell stories and evoke memories.
Design inspiration stems from everyday life in South Central, the local community and diverse collaborations, from teaming up with a local food truck to partnering with The Hundreds.
Bricks & Wood uses their platform to support smaller communities like South Central and others, keen to provide opportunities for those less fortunate to showcase their skills and creativity. And Kacey is keen to set an example to younger generations from his community that they can create anything they want if they start with what they have, believe in themselves and work to grow it.
It’s safe to say Glenn Liburd’s passion is denim. For 30 years he has lived and breathed the fabric, having learned to craft top-notch jeans as a patternmaker, designer, and master craftsman. Glenn’s love of denim was fostered in his native Trinidad where he worked in an apparel workshop making tough, functional jeans and other clothing. Apparel that his favorite characters from American films were wearing. Glenn states, “For me, the blue jean represented the uniquely American idea of opportunity for those who were ready to work hard, and take risks. I knew I wanted to make jeans and I wanted to do it in the USA. And if I was going to make jeans in the country where they were born, then where else but New York City.”
He continued to hone his tailoring skills in Trinidad before relocating to New York City in 2001 and immersing himself in the American denim industry. Glenn became a lead denim tailor for Levi Strauss in 2014, tasked with creating jeans for the brand’s Lot 1 bespoke denim program, an opportunity to create the most premium and completely custom version of the iconic 501 jean. Now he’s demonstrating you can continue to pursue your dreams at any age, stepping out with his very own collection at age 62.
Glenn teamed up with Daniel and Brenna Lewis from Brooklyn Tailors in 2019 to create Glenn’s Denim. The first collection takes inspiration from New York City’s ’70s and ’80s subcultures across art, music and culture. The collection almost exclusively uses American-made denim (including limited runs of American selvedge denim) and is designed and manufactured in New York City. Glenn crafts most of the collection himself, using vintage machines in a Brooklyn-based workspace. For producing larger orders, the brand turns to an expert denim factory in the Manhattan Garment District.
Bravo Company was born from the philosophy that if you can’t find an existing solution to your needs, create one. Founded by Atiba Jefferson, Berto Liechty, and Rian Pozzebon in 2013, the brand was created to meet their demanding travel needs and to provide a platform for them to follow their creative ideas.
Aesthetically there’s a strong nod to the street and skate scene, with the brand getting playful across colorways in addition to ever-faithful stealthy black. However, don’t think functionality has been overlooked in favor of fashion here.
Designed with durability and practicality at the fore, their collections span everyday, travel, EDC and photography carry. In addition to their own range, Bravo has also teamed up on custom offerings with the likes of Andrew Reynolds, Geoff McFetridge, Anthony Van Engelen, and William Strobeck.
Ever wanted to help build a brand?To have direct dialogue with the designer and your feedback help shape new gear? Well, this is an article (and a journey) you might want to dig in to. Because that’s just the beginning…
I’m Patrick Healy, former Design Director for Tortuga Backpacks. Before that, I co-founded Modern Industry and taught designers how to launch new brands at the Academy of Art University.
Like you, my world got spun upside down when COVID hit our shores. After nearly five years, my time at Tortuga came to an end. Temporarily, at least. People buy a Tortuga when they plan a trip. Nobody was planning trips in March 2020. To save the business and the team, we were furloughed. When the news came, I frantically canceled every account and automatic payment, then searched for job ads. No one was hiring – go figure.
I knew what I had to do: I needed to start my own brand. Again. And this time on my own.
Well… kinda, because I’m going to bring you all along for the ride. We’re going to build a brand together, and I’ll ‘open source’ the whole thing too, so people can use their talents and skills to serve their communities and to help overcome the economic hardships they’re suffering due to coronavirus.
The Foundation
I’ve spent almost 15 years helping makers answer the question: What is the right thing for me to build right now? Now, I have to answer that question for myself.
The best place to start? People. Great brands are founded by makers who use their “superpowers” (AKA their unique combination of skills, relationships, and experiences) to serve their communities.
Second, these founders make products that they want to buy, in the hope that other like-minded folks do too.
And third, great brands listen to their customers. The first prototype is never it. Great founders build, listen, iterate, then repeat the process until they run out of time or money and are forced to launch.
We’ll combine all three. We’re going to start by building some bags together. Along the way, I’ll teach you to do the same.
Lead By Example (The Brand)
When I help an entrepreneur build a company, I try to shape the brand to their team. To set an example, I decided to build a brand that’s matched to me and all my flaws. If I can make that work, I might be able to show you how to do the same.
I’m annoying. I like to dive deeply into a question, prototype an answer, test it, then move on to the next thing. People who pay me think that’s wasteful. Slowly building out a permanent product line is just not right for me. Most of your work becomes marketing, operations, and logistics. I’m a designer. I want to practice my craft.
So, let’s try something different.
Marketing visionary Seth Godin suggests the best way to create a brand is to build a “Purple Cow,” or something that is both remarkable and meaningful to your community. As makers, we can do many things that big companies can’t. We can build niche products for communities that care. We can make each item different in ways impossible to replicate in mass production. We can use materials and manufacturing techniques that are just too expensive for big companies. We can offer personal, human experiences instead of treating everyone like a cog in a machine.
Where can’t we beat them? Price. Trying to beat them on price is a recipe for disaster because big brands, like Amazon, are happy to sell products at a loss to put you out of business.
Let’s take these insights and build our brand.
Our brand will build experimental, high-performance EDC. We’ll launch one product at a time. Each product will be a limited-edition experiment produced once, but we’ll revise and retest some ideas. Once we make a prototype we like, we’ll produce a single run using next-level materials like Dyneema fabrics, Fidlock buckles and AquaGuard zippers.
But wait, there’s more!
When our production run sells out, we won’t let our work go to waste. We’ll build a “makers market” that gives you the tools you need to re-create or remix the designs on your own. Typically, that’s tightly held intellectual property. I think we should share.
Start With One (The Product)
What do we make first? This question often consumes makers. The list of 43 bag ideas on my wall suggests I have the same problem.
I’m doing what I suggest you do: start with one. Which one? Make the thing you really, really want, but can’t find on the market. I haven’t found the right EDC backpack for me in a while. Let’s start there. If I can create something I love, it should be easier to convince you to try it.
I want it to be sleek and small, ~20L. It must have a dedicated laptop compartment, a large, simple main compartment, and a small accessories pocket. I don’t want much else. Just an interior zip pocket, two exterior water bottle pockets, a few compression straps, and a handle or two. Maybe a place to shove a jacket if I get too hot? It’s definitely gotta be lightweight and comfortable.
From there, I get to work. Typically, I test as many ideas as my team will let me before I send designs to a sample maker. This project is a little different. I’ve been tinkering around with it for years. I don’t need to find the right direction. I already have it. Instead of building a range of ideas, I break my own rules and pick one. From there, I send a tech pack to my sample maker and hope that reality matches the vision in my head. Too often, it doesn’t. That’s part of the struggle and why we’re best served by testing multiple concepts.
We’re Better Together (The Process)
Then, I got lucky. I’m a member of Carryology Classified. There, members share pictures of new bags and tell stories of how they hope to use them. When I unboxed the first sample of our backpack, I found something far better than I expected. Anxiously, I shared it with the Carryology community. They graciously offered incredible feedback in return.
Together, we worked through some challenges in the design to create a solution that would work better, not just for me, but for us. This is where I might lose some of you. You may think you know best. You may believe that to ask for feedback is to compromise. I hate to break it to you, but every design is a compromise. Our goal as makers is to improve the lives of others in some small way. If we don’t listen to what our audience has to say, how can we do that? We’re not making art here. We’re serving our communities. We have to let them show us what they want.
The feedback from the members of Carryology Classified made our bag better, not compromised. At the start, this backpack was somewhere between a packable daypack and an EDC backpack. The community showed me through their feedback that my original idea didn’t make much sense. So, we revised the shoulder straps, added a frame sheet, and swapped out the Dyneema on the back panel for something more comfortable.
They also showed me that I, perhaps, went a little too far towards minimalism with respect to interior organization. The community didn’t necessarily want a prescriptive solution, but wanted to be able to adapt the bag to fit their needs. So, we added a Velcro panel and webbing loops that let you add a control panel or an extra pocket when you need it.
My idea for an ultra minimalist, unpadded laptop pocket? That REALLY didn’t fly. We swapped out our suspended stretch mesh pocket for one with some extra padding. Don’t worry, it’s still suspended.
From there, it was all about the details. Fixing pockets that weren’t quite working. Swapping out zipper pulls. Making the handles easier to use when the bag is full. This is the day-to-day design work that can make a good idea great.
And Away We Go! (The Future)
Where do we go from here and why the hell did Carryology invite me to write this post?
Well, we realized we stumbled upon something interesting and that you might like to join us on this journey. Normally, bags are just released and you have the option to buy one or not. Rarely are you invited to join in the design process. If you are, you may play a small role by responding to a survey or, if you’re really lucky, testing a sample. The process, though, that’s a black hole. We want to change that by giving you the opportunity to truly participate and learn.
Our experience with Carryology Classified has shown us that there is an opportunity to do things differently. We can work transparently to build products together. Carryology Classified was the testing ground. In our next iteration, we’re going to get the entire Carryology community involved. I’ll walk you through the process of coming up with an idea and developing a first sample. From there, we’ll refine the bag together using your insights as a catalyst. I’ll show you how I sort through feedback and make decisions about what to change and what to keep. Together, we’ll take our idea from concept to production.
With that in mind, stay tuned for our next installment: Experiment 002 – the iPad sling.
Until then, head over to ExtendedForms.com so you can be the first to know when our first experiment drops.
I really enjoy non-obvious gear, something you can’t easily find in a shop just around a corner. In today’s world, full of mass produced and cost-oriented gear, it’s harder and harder to find companies with true passion for what they do
In this fourth and final installment ofthe Carryology Green Guide, we wrap up what it means to carry sustainably and what you can do to help. In part one we took a sustainability crash course, part two traced the supply chain of a single bag, from its raw materials through to its end of life. And part three zeroed in on what the industry is doing to improve. Now over to you, the customer and how you can make better choices.
We’d obviously recommend reading the preceding three parts of this Green Guide for more context. We’ve discussed a lot of different ways to tackle and measure sustainability, from materials, to manufacturing models and accreditations. The main thing is to ‘start anywhere’ with improving your purchasing. That could mean picking out aspects that resonate most with you, or simply referring to this list of questions and tips next time you are considering a new bag.
Before you buy:
Can you repair your current bag? If you are feeling the make-do-and-mend vibe, there are plenty of resources online to help you repair your own bag. The longer you can keep your bag in use, the less raw materials you consume (which is where the majority of environmental impacts come from in a bag’s lifetime).
Many repairs can be done with a simple sewing kit. It can also be a neat way to personalize your bag with patches, decorative stitching or contrast materials. Or to do modifications and make your bag even more functional.
Check out the Carryology guide here. If you cannot repair your bag, perhaps the brand can? Brands like Patagonia, Osprey and Sandqvist to name a few, offer repair services. Repair often comes hand in hand with a lifetime warranty so it is always good to check this out before purchasing.
If not by the brand, then you could try a local repair service in your area. If your product cannot be repaired, or it is a manufacturing defect, check the warranty and see what your relevant consumer protections are.
Do you even need a ‘new’ bag? Can you reduce your individual consumption by using a rental or share program? Or can you purchase via ‘re-commerce’ channels? How about a bag swap? Rental platforms exist for all types of bags, from luxury handbags to rolling luggage.
Check out Rentluggage.com for travel gear or REI rentals for speciality outdoor packs. Sites like Renewal Workshop, Carryology Classified on Facebook or secondhand or vintage marketplaces offer opportunities to buy repaired seconds or second-hand bags.
Or try a swap. Freitag offers their customers this option via their S.W.A.P (Shopping Without Any Payment) program. Signing up to this free Tinder-style platform allows you to swap Freitag bags with other users in a fun way. All of these options hark back to our main point – producing less bags and keeping bags in use longer consumes less materials and reduces environmental impact.
Purchasing Tips:
Your dollar is your vote. Supporting brands that are working toward a more sustainable future is the most powerful way to encourage further investment. Read up on the brands you are interested in. Look for third-party accreditation to ensure the brands’ best intentions are real and measured.
A few examples of materials accreditations include GRS (Global Recycled Standard), GOTS (Global Organic Textile Standard), or bluesign® which covers materials, chemicals, emissions and consumer safety.
Other programs look at broader business impacts and provide online scores or product labeling. Some of these include B Corp and Climate Neutral and in the future keep an eye out for HIGG Index scores that cover social and environmental aspects at a product level.
Fit for purpose buying. Be realistic about your needs. Buying a high-tech outdoor bag for school might seem cool but all the coatings and additional materials and trim generally will increase the environmental impact.
Buying for versatility. Is it possible to find one bag that does several jobs for you? Is the bag design flexible enough to use for work, weekends, and travel? Or is it a travel piece that can expand, suiting both carry-on and checked-in needs? Buying for versatility will also help you get a better ‘cost per use’ from your purchase.
Buy less, buy better. Investing in a piece that you’ll still have in ten years is also about choosing a style you’ll still be proud of then. Timeless styles and durable materials often patina well and wear in, not out. If you’re paying a premium, also check that good after-sales service and warranty terms are reflected in the price.
Buy local. Is there an option to buy a domestically produced bag? There is the obvious but relatively small environmental impact ‘saving’ on global transportation. Often a lot of the materials will have made that journey, rather than the finished bag. Aside from transportation, local makers have often invested in great materials, oversee the production and quality directly and manage the waste stream.
Buy the system. Buying into circular products and materials means that the loop closes and your bag will be an input for another product, not landfill. Buying a product like the Bergans example helps make this future a reality.
Using your gear:
Use well. Proper care of your bag will extend its useful life. Clean per the manufacturer recommendations and use the appropriate care products for your materials.
Pack and travel smart. Some of the smaller product impacts are in-use. Try traveling light or going carry-on only. Apart from the reduced environmental impact of the plane not carrying your extra weight across the world (when we can do that again), you will only need to buy one piece of luggage.
End of the line:
Can I recycle it? What can you do when your bag has finally reached the end of its useful life and cannot be repaired, sold or donated? At the moment we can’t find many ways to recycle bags at the consumer level. Sadly, the majority are ending up in landfill. This is mostly due to the complex array of materials in bags and the difficulty of separating them. The bright spot on the horizon is that brands are starting to collaborate more on mass scale product take-back programs. Some exciting designs for disassembly are also emerging, like meltable threads. Mono-material bags that can be recycled without disassembly are starting to be made, as well as a resurgence in natural materials that will biodegrade.
Use your voice. Push brands to take back a product and recycle it, it is much easier to implement at scale. When more brands start to manage their product at the end of life, we are going to see rapid progress in reducing impacts.
If you chose a circular product or material. Send it back to be remade!
In the end reducing your impact is about reframing your relationship with products. Seek out responsible brands and start to consider yourself as a custodian of resources rather than a consumer of them.
This article was written by Sheena Denmead, industrial designer at Make it Better Co
I am a content producer for the main part of my income. Most times, whether it is the day job or some sort of contract work, I need to have my files near as I may get a request to do a quick edit or send in a different format. So the main items that I carry are for this purpose. Some will note that while I have a notebook, I do not carry a pen in this setup, the reason being that I lose them all the time. So while I would like a rad copper or titanium pen, I would have it for about two days before I lost it somewhere. If I do carry one it tends to be a cheap Bic, or I just ask to borrow one. Pens are like toothbrushes, there is always one around when you need one.
When I am traveling or working outside the office I tend to carry a few items every time. Depending on where I am going the pack differs, so I am focusing on what I am putting in it rather than the pack itself.
I use this laptop for several reasons. 1. It is small and takes up less space than a 15 inch. 2. It fits in my chosen case. 3. When I am traveling I am generally not working on big projects.
This laptop fits great on a plane where I can edit and write as needed. The HD is large enough to work with and the 16GB of RAM allows for enough memory to edit anything that I might need to on the go.
I wish they made this in a 15 inch and/or sold it as a separate piece. This is my favorite laptop sleeve. It is built well and has pockets for all my items and a small back sleeve for any papers you might have. If you were flying for a day meeting, you could literally only carry this and be fine. Hopefully in the future they make this available to purchase by itself.
No matter what, it’s good to have a paper notebook. I like Field Notes as they are small and fairly cheap. You can get them in almost any style you want. While I don’t carry a pen as I tend to lose them, these are great because if you misplace them too it is not like losing a full notebook.
I use the Skullcandy Charging Bank. For no other reason than it is slim and I can charge multiple devices with it. The charger works well and can charge my phone 3-4 times.
This is my number one thing that I don’t leave home without. They are slim, they are fast, and they are sexy. I mean this SSD is smaller than a cell phone. I store my working projects on this (as well as in the cloud) and work off them to keep my laptop space as empty as possible. This is one of the greatest external hard drives on the market.
If you have a new Mac and have the USB-C this is a must-have. You can use this to charge, import or install nearly any device or card you may need. The HyperDrive has:
HDMI Video Output – 1080p @ 60Hz, up to 4k @ 30Hz
Thunderbolt 3 – up to 5k or 2x4k @ 60Hz video, up to 40Gb/s data speed, max 100W Power Delivery
2 USB 3.1 Gen 1 ports – 5Gb/s data speed, as well as high power to your devices
I will usually also bring this card reader along as it is handy to have. I normally have this sitting on my desk, but when traveling I also pack it in my laptop sleeve as a backup. Always good to be prepared.
I use this card because for most projects it is enough to buffer and to hold. I have never run into a situation where this card does not perform to the standards which I need. Usually when I am traveling and shooting I use these in both slots. One card travels in my wallet and one in the case. But I have never had these cards fail and use them on all projects.
I love this mouse. It is like a second part to my hand. When I am in Photoshop this mouse is my other half. I am torn on the V2 being rechargeable; on one hand I like that I never need batteries, but on the other there have been times when I forget to shut it off, and then have to charge it before use. But I love the Multi-Touch surface, it’s what I thrive on.
There is really no reason that I chose this case except that it is hard and cheap. It does block the card data from potential RFI and electromagnetic alien rays. Most of the time this holds a pile of cards on my desk, but when I am traveling I secure the four cards in the case and carry a few in my wallet. I carry backups in my wallet so that I have one if I forget one, but also after a shoot I carry one in case something happens to the case.
Matt Ritscher is a Colorado-based adventure and wedding photographer. Check out his work here.
Black, the ultimate EDC colorway. And for good reason. Always timeless, stylish, and easy to pair with any outfit. And this blackout EDC setup partners perfectly with an all-black EDC sling…
Slings, made poorly they can be your worst bag, made well, they can become a big part of your lineup. Sometimes you don’t need a full pack, sometimes you just want to carry a few items and not have a big pack on your back creating sweat and unneeded bulk. There have been few that I have used and been fond of, but the team over at Moment has really created an amazing product. There are times when the minute you take a bag out of the box you know that it is either well made or not. The Rugged Camera Sling is a well-made bag.
The NorthPak material is born from sailcloth. The polyester not only tends to be stronger and more water resistant than nylon, but will not fade. The cloth is a 100% recycled material, with much of the plastic for the polyester coming off of nearby beaches. The water-resistant YKK zippers help secure your gear from the elements. The interior of the bag is light, high-vis colors. This helps to be able to see items that might have fallen into the bag.
The organization is well thought out. There is an external front pocket that can hold your phone, keys, wallet, or any other items that you might need to access quickly. The interior has a top admin pocket. This has expandable pockets that can fit batteries, cables, and memory card wallets. As well as a larger drop pocket for any other items. The main compartment is divided into two sections, the main gear and a tablet section. I do not use a tablet in my workflow, but the pocket is sized to hold an iPad Pro 11″.
The bottom of the bag has two straps to secure a jacket or tripod if needed. So there are plenty of ways to carry the items that you want to bring with you. The top of the bag has a low profile webbing handle that is sturdy and while not 100% necessary on a sling, it is really nice to have.
Who It Suits
The creative on the run, the creative who wants to run slick and not stick out. The person who wants a well built sling that can take a beating and come back for more. A sling that is comfortable, easy to access, and not too bulky. I was able to fit a mirrorless camera with a lens, a full frame DSLR and my DJI Osmo Pocket in a case or a Mavic Pro Drone fly more combo with a small mirrorless camera in the main compartment. All of which give me the ability to create some rad content while not carrying a big pack. This sling could also work as a decent cycling commuting piece as long as you do not need to carry a laptop.
Who It Doesn’t
This bag is made for creatives and carrying their gear. While one could use it as a style piece, the internal organization in the main compartment might not fit one’s needs.
The Good
The construction of this sling is high caliber. The minute that you pull this bag out of the box, you know that it will not only protect your gear, but will last you for a long time. In my opinion for the price you are paying this is one of the best deals out there. The NorthPak fabric is not only sturdy, but cleans off any dirt extremely well.
I took this bag out to Moab for a weekend (if you have ever been to Moab you know that dirt can be found for years in your gear) and while this bag got dirty, I was able to wipe it off and it looks new.
The “harness” system on this bag is legit. Most slings tend to flop around and are not the most comfortable on your back. But the padding on the back and curve (aka the halfpipe) helps create a comfortable and stable situation.
One of my favorite parts about the construction of this bag is that the strap and the backing of the bag have a mesh that is not attached to the padding. This allows for good airflow and cooling while wearing the sling.
Not So Good
There are not too many bad things to say about this bag. It is well thought out and well built. While testing I had two very small thoughts on it.
The zipper for the main compartment. When trying to zip it closed it kinda snags on the “corners”. At times this makes a quick zip and get away hard. Not sure how to fix it, maybe a slight decrease in the angle, but I’m no designer.
When full, the bottom back corner can nudge into your side. When doing things like climbing or adversive movement this can push into your ribs a bit. This is nothing that would keep me from using this bag.
Verdict
If you are looking for a solid camera sling, look no further. The team over at Moment has created a well thought out and designed bag. From the zippers to the materials and the internal layout, this is a very useful bag for creatives.
Matt Ritscher is a Colorado-based adventure and wedding photographer. Check out his work here.
Bustin is a small batch, handmade skateboard company held in high esteem by many in the longboard community for their attention to detail and top-quality gear. They’re really nice guys, too! When I saw they were making skateboard bags, I was eager to take a closer look.
They make two models of the Skate Everything Bag – a 30L and the 20L (the one I’m testing out). If you’ve read my other Carryology articles, you know I like to travel with as little as possible, so the 20L is not only plenty big for my everyday carry and all-day skateboarding adventures, the 20L size is also big enough for me to do a 30-day jetsetting longboard trip with just this bag. But if you’re more the bring-it-all-and-figure-it-out-when-I-get-there type, the 30L is basically the same bag, just bigger.
The bag is made of a military-grade Tarpauline fabric that can handle torrential downpours as easily as a skater-hater’s hose down. “Get out of my parking lot you troublesome kids!” And it looks great, too. I’m a fan of the colors they’ve picked. The smooth grey fabric with seatbelt-type black webbing and bomb-proof metal strap hardware combine with the pop of blue from the weatherproof zipper on the front slash pocket to give this tough bag some serious style points – like the Rock and James Bond had a baby… and the baby was a skateboard bag. Nice job, Bustin.
The roll-top helps keep out the weather as well as gives you a cavernous opening when you want to sort through all the gear you’ve dropped in its gaping maw. There’s the front pocket for quick access to your wallet, mobile phone, and bandages. There’s also a side stretch pocket to keep your hydration station (water bottle). And there’s a long zip on the side of the bag for pulling out your laptop and/or tablet from their dedicated, lightly padded sleeves in the main compartment.
There’s no pen pocket, business card holder, or dedicated hot sauce containers built in and that’s how I like it. Clean and simple. I use small organization bags inside my bags so I can stay modular and switch bags or the style of carry as my situation dictates. But if you need that stuff sewn into your bag, that’s cool. You be you.
The magic of this bag stands out when you load it up with your boards. Yes, boards. It’s designed to carry a board close to your body with the inside longboard pocket, and there are straps on the outside of the bag for carrying a second board. With an open top and bottom pocket that zips at the side, you can strap in a standard board, heavy electric skateboard, a longboard, or even a snowboard. Keeping it close to your body makes it much more comfortable to carry. They could have left it at that, but they added those sweet straps and metal hardware to the outside of the bag for an extra skateboard. Who carries two skateboards? Maybe you like to longboard to the subway, subway to the part of town with the skate park, and then bust out the ramp setup. I’m not going to judge. Lately I like to have a longboard and a surf skate with me any time I leave the house – it’s like my security blanket.
The bag includes compression straps that could easily double as a place to hold a video tripod and I am tempted to use this as a camera backpack with some of my padded camera cubes that I have from other companies. There’s a chest strap, which helps keep it in place when hauling big decks or heavy loads. There’s a hard panel between the board and the back padding to prevent the dreaded pokies. There’s even a fold-out flap to stave off butt abrasions from the grip tape with longer longboards. Further evidence that the bag was designed by people who skate every day is the handle on the side of the bag so it can be carried briefcase-style – handy for public transport as well as removing from car trunks or overhead bins.
I’ve only just started using the Skate Everything bag, but so far I’d say I’m a fan. Still, it’s not perfect. It would likely raise the cost of the bag, but I’d like to see a future version that uses closed cell padding for the back panel and in the shoulder straps. The open cell that they use isn’t a deal breaker by any means – it’s used on plenty of bags, even some pricier ones – but I find closed cell padding is more robust and stays comfortable longer. That said, the straps are well constructed and comfortable to wear even when the bag is loaded to the max with gear.
Did I mention the bag looks really, really nice?
I’m not sure why, but I haven’t found a lot of well thought out longboard bags on the market. Decent Hardware being the exception with their smart and rugged selection. Check them out if you’re looking for an alternative to the Skate Everything.
I’m stoked to see Bustin step into the arena with such a clever, well built skateboard bag.
Within the carry community there are bags that come along which seem to generate so much hype that you simply have to stop and wonder why. To really appreciate this pack you need to understand that the man behind Alpha One Niner, Helmie Ashiblie
Very few brands can lay claim to an authentic heritage story, but Outdoor Products certainly can. Founded in 1973 by the Altshule family, they opened The Famous Department Store in Los Angeles, a four-story department store that housed more camping and outdoor gear than any other retailer in the U.S. at that time. It was a Californian establishment in the outdoor scene, and soon led to their own in-house gear. A brand that has now existed and transformed for more than 45 years.
And to celebrate that milestone, they’ve dug through their old catalog and brought back the original bags that kickstarted the brand. Introducing their ’73 Originals collection. The collection salutes the simple silhouettes from their early catalogs, but weaves in modern updates for a fresh feel – perfect for college or school or folks keen on rocking heritage vibes.
Bringing the past to the present
Better quality, modern features and new colorways bring the bags into the present day, while still maintaining those timeless looks.
Durably built with 915D Cordura fabric and YKK zippers, the line proudly embraces Outdoor Products’ lifetime guarantee. So there’s peace of mind and a pretty attractive price to go along with it.
Take a look inside the bags and you’ll find another thoughtful nod to the brand’s history. Outdoor Products have used original illustrations from their first catalogs to create the lining pattern in the bags.
The collection features a range of styles including the New Generation Pack, New Generation Mini Pack, Trail Fanny Pack, Sierra Day Pack, Super Duffel, Mesh Pack, and Mini Mesh Pack. All available in a choice of colorways, there’s a color and vibe for everyone.
Original designs for today’s varied needs
While the ’73 Originals collection may have its roots in a love of the outdoors, the bags’ simple, adaptable designs offer urban functionality too. So if you like carry with a history behind it, a solid warranty, and a splash of colorway fun, the collection is well worth checking out.
Troubadour is a brand that makes an immediate impact. They certainly captured our attention with their sophisticated take on carry, fusing ultra-clean lines with daily functionality and premium quality. But like any good brand knows, there’s always room for improvement. So when Troubadour updated their Explorer range and we discovered one of our favorite stylish carry lines had gotten even better, we knew we had to learn more.
The updated Explorer Collection maintains its focus on effectively straddling the work/play divide, introducing not only new pieces (such as the suave Embark Overnight Bag) but also revising firm favorites. The Apex Rucksack and Off Piste Rucksack welcome a variety of updates that improve their organization and comfort, along with more sustainable construction and packaging too.
Organization for life on the go
Instead of a detachable organization pouch in previous designs, both bags feature new internal organization for quick and easy gear access, whether you’re retrieving work items or travel essentials. Inside the main compartment is a zippered mesh pocket against the front wall, providing visibility of the contents while keeping them secure. Look to the back wall and you’ll find the majority of the organization including a padded 16″ laptop pocket and a zippered pocket constructed with waterproof and antimicrobial fabric like all of Troubadour’s lining fabric. Additionally there’s two slip pockets, along with elastic pockets to store a pen and phone.
Externally the Apex has a front zippered pocket and two bottle pockets which now feature additional elastic and a redesigned shape to hold bottles more securely.
The Off Piste Rucksack also offers an external zippered pocket, as well as a new external bottle pocket and a vegan leather top for a smart finish.
Shouldering the load in style
The shoulder straps in the bags now utilize EVA foam with a custom perforation. A premium choice, the EVA foam distributes weight well and retains its bounce even after years of use. The custom perforation enables airflow through the straps to help keep you cool and comfy, without adversely affecting the straps’ structural integrity.
Bags that really have your back
The back panel construction has been totally revised and now features multiple layers for improved comfort and weight distribution. The outermost layer is a smooth fabric that feels comfy against the wearer’s back and is gentle on clothing. Beneath this outer layer is 3D mesh that enables airflow through the back panel. The layer beneath the 3D mesh is custom perforated EVA. The dense, layered EVA provides ergonomic weight distribution while the perforation enables airflow. The high-quality EVA padding provides long-lasting comfort so you’ll still enjoy wearing the bags years from now.
Embracing a more sustainable approach
The bags are crafted with a waterproof nylon made from 100% recycled plastic. The fabric has a twill weave for durability, with a seared and waterproofed back to keep the elements at bay. Additionally, the front also has a weatherproof finish to help water bead off the fabric. You’ll find a variety of colorways to choose from too, even including reflective options for better visibility in low-light conditions.
Besides more sustainable fabric choices, Troubadour have also followed a sustainable packaging path. Shipping boxes are made from recycled paper and the bag packaging is made from cornstarch, not plastic.
A new level of class
Troubadour have always executed their carry offerings with a balance of style, quality and practicality. Now their Explorer range is even more impressive, encouraging you to do as the name suggests and explore further with a more comfortable, organizied companion by your side. Keeping your gear protected and tidy during the commute and weekend adventures, while still enjoying clean, timeless elegance. If you’re keen to learn more, the updated Explorer range is available now.
You might not know the name Dan Matsuda. But it’s likely you know his work. A former TAD product designer, he’s lent his design skills to some of their most popular pieces and is now forging a freelance path with epic organizational pouches you’ll covet as soon as you see them. So popular in fact that you might have a hard time snagging one, so we recommend following Dan’s Instagram for product announcements.
Eager to learn more about Dan’s design influences, projects and tips, we asked him to share his insights…
You were a product designer at Triple Aught Design and now a freelance softgoods designer. We’d love to know why you got into design and how you got started with TAD?
I was a designer at TAD from 2006-2018, and have since moved on to pursue life as a freelance designer. 12 years is a long time to stay in a creative position like that, so despite the vast collection of design challenges it was time to move on.
My background is in graphic design. I had a lifelong interest in illustration, so it seemed like a good idea even though I had no grasp on what it meant. What really caught my attention about the design department was how process focused it was. I believe my transition into apparel and softgoods design was possible because there was a lot of crossover in the design process. It was very overwhelming at first, and I failed A LOT but that learning experience was super valuable.
I got started at TAD as a freelance designer. When I was still living in Oregon a friend called to tell me about a new shop he found in San Francisco (this was around 2004-2005 maybe?). Over time he landed a job there and I eventually had the opportunity to meet everyone at a knife show in Portland. That was my first experience with that community and it totally floored me. Custom knives and industries like it have a really well educated customer base. It felt like everyone was an expert, and being a part of it meant doing your homework and having a knowledge base (which I didn’t have). In either case we got along and I eventually started doing some freelance design work for print design and technical sketches. It was an exciting time for me as a Jr designer to flirt with a fantasy job while grinding through a 9-5. Eventually there was an offer to go full-time with the exception that I’d move to SF, which I accepted immediately.
You have a series of embroidered patches reflecting your personal creative influences. Could you tell us more about what those influences are and how they shape your design process?
I’ve always wanted to create embroidered artwork that was truly my own and free from any outside brand direction. I’ve observed the culture of patch collecting over the years and it’s been incredible to see how enthusiastic people can be about supporting artists. Selling your art is challenging, but there’s something about the tangible nature of these patches that really makes them feel personal and fun to look at.
At the moment I’ve only released two embroidered patches on my own. They’re intended as a three-part series, to which the third is currently in production. There could have easily been more than three, but the list of influences was getting out of hand so I had to audit my choices. The first release ‘Oni’ is a reference to culture and heritage. I’m Japanese American but my family (immediate and extended) are from Hawaii. Culturally my sister and I were raised in a Japanese-Hawaii household, which may sound strange but for anyone who knows what that means it’s definitely a specific culture. I struggled with this growing up. On the mainland I felt like a minority, but on Hawaii I wasn’t accepted as a local (in Japan I’m unquestionably an American). It’s hard to process as a young person but it’s also made me who I am today.
The second release ‘Astronaut’ was my love letter to sci-fi films. I struggled with this one as it felt like a generic reference, but it’s absolutely true. I think a lot of us in EDC or Carry culture have this in common, which is why I think we see a lot of similar references in the community. For me, science fiction is great at making us reflect on our own realities by forcing us to seek relatable aspects in characters, environments or props even if they’re completely foreign. I think about that approach a lot when creating something from scratch.
The third and final patch is about music, but also listening and being a good listener. This last design will also finish the red, white, and blue color sequence of skulls which is my nod to being American.
What do you prioritize and/or value in a design? What key features or qualities should it have (function, a certain aesthetic, versatility, durability etc.)?
I suppose it depends on if you’re serving the needs of a client and design brief or creating something for yourself. Many of those requirements are often dictated by the client, so for the sake of making this interesting I’ll answer for myself!
When approaching product creation (for non-life-saving or mission critical equipment), I tend to focus on the balance of functional aesthetics. Personally I find the functional components to be the most attractive, so I always try to keep some of that included with the visual language. I also find that durability is high on my list of priorities as I like to think that these products are reliable and will last longer than you’ll need them. How you accomplish this will vary, but as long as you have a good idea of its use case you’re on the right track. The last feature worth mentioning is a little unusual but I do find it important to acknowledge. How does wearing and using the bag make you feel? What’s interacting with it like? Again, if we cast aside the critical use gear aspect and assume this is an “everyday” thing, then I do appreciate looking at the user experience. It does include the literal interactions like pockets and suspension, but there’s also a bit of matchmaking that occurs when someone inspects a bag for the first time. I love the idea that donning a bag sparks a feeling of capability and confidence, even if it’s only walking a few blocks or going for a day hike.
We’re digging your personal sample series of pouches! What inspired you to start this series and what do you think the future of the series might be?
I originally made the pouch for some fishing buddies. The request was actually for a dedicated sling bag, but since I was interested in using it myself I wanted to offer multiple carry options. This is why there are multiple strap configurations including total removal if you choose to use it as a basic storage pouch. I’ve never been into these carry options before, but after using it in the proper context it’s been in my EDC pack every day. The pouch is actually part of a larger system of bags that I’ve been working on as a side project. I’d love to release the entire kit, but it’s very labor intensive and I want to ensure that the quality and features are possible for my production capabilities.
You craft your sample series by hand. Have you made gear in the past or is this your first time getting hands-on? Do you craft the pouches at home or elsewhere?
I’ve been building softgoods for around 10 years at this point. Professionally it was proof of concept, prototypes and samples but never on a production level. I never thought I’d have the patience for this type of sewing, but I’ve found it strangely satisfying as working on the same project for months has taught me a lot of new things. I have a small workshop set up at home for sample sewing which can handle just about everything. We’re very limited on space in SF, so depending on the client work or larger projects I often outsource for laser cutting. My buddy Joe at Scout Leather and Jason at Prometheus Lights have been very supportive and generous with their time and resources with this. Thanks, guys!
How does making something yourself by hand influence the design and perhaps alter it along the way from digital image or a sketch to a physical object?
Being involved in all stages of the product creation process is a major advantage. When I first started with product design, I wasn’t sewing or creating patterns which prevented me from observing functional design flaws and production issues. Although it’s possible to hand off sketches to a factory, I found that innovation was more accessible when you’re personally involved with the build. This isn’t to say that craft alone can ensure a successful product, as the design process is still an essential and unavoidable part of the workflow. It’s easy to sell someone on your ideas with beautifully rendered images, but taking the steps to build and produce it should be considered.
A big take-away for me recently has been the difference between making single pieces vs batches of 10 or 20. Things like basic pattern and construction components were adding up to 20 minutes of extra labor that I was able to eliminate by having done them repeatedly. It’s a painful but super useful lesson to learn!
Where do you source materials for your sample pouches?
For most of my materials I go direct to suppliers. There’s also an incredible Fabric Warehouse here in San Francisco that has some great finds. It reminds me of digging for records, as you can go in there with no expectations and leave with something amazing.
Upcycled materials seem to be a common feature across the series, for instance the pouches may be made from a rain jacket, repurposed Pendleton Saddle Blanket, or rice bag exterior. Is sustainability important in your design process?
Initially the repurposed material was intended as satire, but after making the first rice-bag backpack, I was impressed with how durable the material was and started to appreciate the look of the bag. I started experimenting with other durable waterproof materials and that’s how the intersection of the two occurred. I’ve come to appreciate the search for new materials to use, and since I’m working in small batches the options are more forgiving regarding MOQs.
Have any materials been particularly hard to work with or required creative solutions to implement in your designs (either in your sample series or TAD pieces)?
I made a few 50L+ external frame bags at TAD for a special event which used a heavy-weight Cuben Fiber. I had no idea how to cut this material, and it was definitely a frustrating learning experience. Most of the material restrictions I face now are due to equipment limitations. I sold my second single needle machine to make room for a cylinder arm, but this has made sewing lighter fabrics very difficult. I.e. the walking foot does 90% of the sewing these days!
Do you have a personal favorite in your sample series and if so, why that particular piece?
If I had to pick one, Article_017 stands out to me the most. This was the point where I really figured out how to work efficiently, and had all of my binding solutions really figured out. It’s so satisfying putting each piece together, and I absolutely love a seamless workflow. 017 is a personal milestone and feels like a small victory.
What’s your favorite TAD piece you’ve worked on and why?
That’s a tough question! There’s been so many products over the years it’s really hard to say. I have a lot of memories around every product I’ve worked on, but some are more interesting than others (that place could have been a reality show). The two big ones for me are the Litespeed V2 and the Parallax Messenger Bag. The original Litespeed was the first bag I’ve ever designed, so it has a lot of sentimental value but it was very outdated by the time we got around to redesigning it. This was right around the time I was learning digital pattern making and sewing, so I had the opportunity to build multiple sample bags and really engineer the important areas and address the aesthetics after. The Parallax Messenger had a long cycle of development, as this was a new product line and TAD’s first true messenger-style bag (the Dispatch bag was never really considered a messenger). It’s a very crowded market space for bags, and it was challenging to establish what our take would look like. It was a tough one but I’m really proud of that project and the experiences gained from it.
Can we get a sneaky peek at your work station setup?
Can we see what you carry in your EDC setup?
Rudy Project Ultimatum Sunglasses
Homemade sketchbook 4.75″ x 8″
Panerai 112 (*Rob Montana Pilot style strap)
Bic Ballpoint Pen *Scout Leather brass edition
iPhone X
Fenix E12
Emerson Mini CQC-8 (in Noveske Green!)
TAD Transport Card Sleeve
Some days the inspiration might flow easier than others. What motivates you each day to do what you do and stay on track?
Eat That Frog! This book has been immensely helpful handling my workload. Tackling the big items on your to-do list FIRST makes the other tasks feel so much easier. I might be able to finish 10 mockups in Fusion 360 quick, but prolonging the heavy pattern work will still be there when the easy stuff is done. Inspiration is a tricky one. I used to think it was a matter of taking time off or shifting focus. For the creatively uninspired, I heard a piece of advice from Ash Thorp that I try to keep in practice. In essence the idea is to stop and go back and follow your design process. Sometimes too much creative freedom can be paralyzing, so it’s helpful to pause and look to your references, design brief and walk through the process to make sure you’re addressing the proper requirements.
“Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself.” – Chuck Close
Do you have any design mentors you look up to or people who really influenced your own design career and path?
David Carson – As a young graphic designer, David Carson showed me how I could find my own voice in an industry that I felt was somewhat safe and boring. Having a little bit of edge made design interesting and expressive in a way that I hadn’t realized was possible.
Mel Terkla – Mel’s work was some of the first that I really paid attention to when I started designing softgoods. My early years involved a lot of studying and observing, but I admired his work from a distance and have a great deal of respect for him.
Dana Gleason – Although I’ve never met him, I’ve always admired MR’s approach to bags and carry. I strive to have unique solutions with every project that’s forward-thinking, useful and aesthetically pleasing, something I believe Mr Gleason has accomplished.
Ash Thorp – Much later in my career as I was less involved with graphic design, a friend had shown me Ash’s work and podcast. His creative approach was super inspiring and revitalized my interest in the art form.
Maciej Kuciara – Maciej is a phenomenal concept artist who I discovered from Ash Thorp. The aspect I always come back to with him is the idea that we can always learn new skills. In less than a year I learned five new software programs and completely changed the way I use Photoshop.
What’s the greatest design challenge you’ve overcome, either with TAD, your own pieces or elsewhere?
It’s hard to say if you’ve truly overcome something creatively since it always feels like a learning experience. One instance that really comes to mind was the pursuit to learn 3D modeling programs and implement it into my workflow. I’m still learning, but the small steps I’ve made so far have been a major game changer for me. It’s a tool box that’s constantly expanding and offers amazing potential.
Could you share other brands you’re a fan of or who you think are doing great work in their space?
Wayfinder – I really appreciate the cleanliness and sleek build qualities of the products. I would love to see what their bag systems would look like!
Joe Caswell – I’m sure I won’t be the first to mention the name, but the design and engineering work on his knives are insanely cool and inspiring.
Ban Tang Knives – Super simple and purpose-driven tools that are equally functional and good-looking.
Skinth – It’s not a new brand to Carryology, but I still find their construction solutions to be super brilliant.
Do you have any tips or personal practices for finding that important work/life balance?
I’d love to know this answer myself! Working on my own has taught me a lot about what I value from a workplace. Without clear scheduling I used to grind out projects 12-14 hours a day, every day. That lasted for about eight months until I was totally burnt out and ran out of steam. Since then I’ve made an effort to start enjoying some hobbies that require real time away from the apartment. I recently started fishing in the bay area which has been great for this. We also got a dog which has been an awesome addition to the home and fun excuse to go for walks three times a day. I’ve also started playing video games again which has been a nice reward for an end of day hangout as well.
What’s one fun or unusual thing people might be surprised to learn about you?
I got back into playing video games a few years ago, specifically Street Fighter 4 (USF4). It was much harder to keep up with but I enjoyed the challenge. Fighting games are a lot of fun to play and give you something totally different to practice, focus and work on. From a distance it looks silly but the fundamentals and execution required to play the game require a lot of patience and can be very rewarding. But now there’s Street Fighter 5 which totally ruined it for me. Booooo!!!!!
If you weren’t a designer by profession, what would you be?
If I was starting over and couldn’t go into design, it would definitely be something in concept art for the film or game industry (which is somewhat like a design role). Is an ice-cream maker a profession? That’s what I’d do.
What’s your top advice or tips for other designers starting out in the industry?
Be productive even when you don’t have anything going on. When I got out of college I spun my wheels for months trying to get into agencies or Jr design positions. Companies wanted a minimum experience level which I didn’t have, and networking was hard when I had nothing to share but failures. What changed things for me was tasking myself with making projects that I enjoyed working on. It made me hyper focused and I found myself excited to produce content even if it wasn’t on a commercial level. That collection landed me my first design job at a newspaper.
Times are different now, but I think the practice can be the same.
A lunch box bringing modularity to your meals, a versatile catch-all to keep all your EDC in check, and a smart way to carry face masks on the go. Discover this and more as we check out June’s best new gear…
Got a small carry load? Light and nimble is the way to go in your bag choice. And beruf baggage give you that with their Stream Sling Pack UL, all wrapped up in a quality build with lots of versatility. The sling features a water-resistant X-Pac and nylon construction, rounded off with water-resistant YKK zippers for extra peace of mind. Coming in at just 250 grams, this lightweight 4.5L sling suits small loads for cycling, runs, day-to-day use, or carrying travel essentials. Plus with plenty of colorways to choose from, you’ve got personal style covered too.
Carrying lunch should be a straightforward affair. But often it’s not, depending on awkward-shaped containers, varying amounts of food, and finding somewhere suitable to actually eat it. But the FOLDEAT is designed to adapt to multiple environments, whether you’re heading to the gym, venturing on weekend day trips, or simply carrying lunch to work. The modular lunchbox unfolds into an eating mat, which features an insulation layer and magnetic bands to hold modular components like cutlery holders and dip containers in place. Stackable modular containers allow you to vary the amount of food you pack, while modular gel packs help keep contents hot or cold as needed.
Nothing will halt your yoga flow faster than an uncomfortable surface. But lululemon’s Reversible Mat adds cushy comfort from the get-go. The reversible mat has a polyurethane top layer to absorb moisture and a natural rubber base for enhanced cushioning and traction. Plus with an antimicrobial additive, your mat stays fresher for longer.
Taking care of your feet will keep you moving comfortably throughout the day. And savvy sock choices are a good way to show them some love. Swiftwick’s Aspire One is a technical running and cycling sock that provides firm compression and wicks moisture, reducing fatigue and keeping you comfy during active wear.
Traditional jump ropes are a great take-anywhere piece of exercise gear. But what if you could get a little more out of your rope? The Tangram Factory Smart Rope Pure features a 45° rope angle and ball bearings in each handle to provide a smooth and natural motion. The rope length is adjustable to suit your preferences, while the Bluetooth connectivity allows you to track workouts through the Smart Gym mobile fitness app.
Tired of misplacing your EDC essentials? Dango’s EDC Tray is a sleek and durable catch-all with four compartments to store your EDC all in one place. Made in the USA with a solid piece of aluminum and an anti-slip rubber footing, it also features cable management and multiple phone/tablet stands integrated into the design.
What do you get when a British protective motorcycle clothing brand teams up with a renowned knife maker? The Ashley Watson Blakeney Knife. A pocket knife designed to be slim and compact enough to carry every day, so you’ll always have it when you need it. Ashley Watson teamed up with knife makers Joseph Rodgers for a pared-back take on the British Army clasp knife. It features a 60mm stainless steel sheepsfoot blade and solid brass scales, with a loop shackle for securing it to a lanyard or key clip if desired.
With masks now a staple in EDC setups across the globe, it’s important to have somewhere safe to store them when they’re not in use. Maskase offers a hygienic place to store masks, helping prevent cross-contamination. The mask holder features an inner antimicrobial copper foil coating to help decrease the spread of germs, with a water-resistant PP exterior. Both sides of the holder can be cleaned with disinfectant sprays or similar for reuse. Simple to fold around a mask, the holder provides a compact and hygienic way to carry and store masks throughout the day.
You never know what you might encounter on adventures. So Taylor Stitch designed the Adventure Short to handle a variety of settings and conditions. The shorts are made with a combination of lightweight organic cotton, nylon and spandex for comfort and a slight stretch. A DWR finish helps shed water, while four pockets store smaller items at the ready. And the versatile style strides easily from outdoor to urban settings so you can follow wherever the adventure leads.
Relying solely on phone navigation is a risky choice when you’re venturing outdoors. But this Brunton Lensatic Compass gives battery-free reassurance that you’ll be able to navigate to your desired destination, day or night. The liquid-dampened compass has a thumb loop to help hold it steady when sighting, a straight edge for laying on a map, luminous compass points, and is compact enough to carry in a pocket.
Superheroes always need to be prepared – even during the day job. And whether he’s Bruce Wayne or the dark knight, Batman’s still carrying items on the daily. So what might Batman’s EDC look like? Let’s check it out…
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A great everyday bag is a consummate all-rounder. Keeping gear close at hand through access and intuitive organization. Delivering the kind of durability that takes the daily grind in its stride. And offering that oh-so-important versatility to adapt as your loads and environments change. A bag that can flex from the commute to weekend adventures. Our Best Everyday Bag finalists all deliver the above in their own distinct ways.